Existing backtesting and execution tools were charging retail traders a lot of money while providing them incomplete information on the potential pitfalls of trading a backtested system. A rosy picture was painted in front of retail traders, “backtest a strategy first, if profitable in the backtest, it will be profitable in the live market as well”.

Unfortunately, trading, like life, isn’t that simple.

What could we do to address this issue?

We didn’t have a social media presence or any reach whatsoever, but we did have lots of experience in trading! We had successfully navigated these same pitfalls in the past through tough lessons imparted by the markets. So instead of trying to create a social media presence, we went into action. 3 months later, we were ready with India’s first free options backtester.